Get Professional, Get Online
Your Professional Business Website Partner
You work hard, making happy customers daily, so you can provide for and spend time with your family. Don’t let that hard work or customer satisfaction go unnoticed when your neighbors are Googling for somebody who does what you do. To take your business to the next level, you need to get that reputation of yours online for all to see.
My name is Andrew Neal, and I’ll build your professional website, operate it, and continuously optimize it for you—you don’t even have to think about it. This is what it looks like:
- I build your website
- I manage it
- I manage online review collection
- I curate the reviews for display on the site
- I perform SEO so the site shows up in search results
Is a Business Website Really That Important?
What’s the first thing you do when you need a roofer, but don’t know a guy already? For many people, the answer to that question is Googling “roofers in [city], [state]”. If you don’t have a professional website or customer reviews, you won’t even be considered by such a searcher—if you’re discovered at all.
So you need your own website to cement your authority as a professional in your industry, and you need to be discoverable to get clicks. But you need trust to convert clicks into calls. Showcasing customer reviews is the perfect way to get it by showing that others have trusted you and been satisfied. According to BrightLocal‘s local consumer review surveys in recent years,
- 98% of people read online reviews for local businesses
- 96% of consumers are open to writing your business a review
- 84% of consumers say reviews are important when considering a service business or tradesman
It’s More than Just a Website
With all the easy-to-use tools out there, anyone can make a pretty website. But a pretty website doesn’t sell a visitor on your business. The flow, hierarchy, and marketing content sell. Too much eye candy detracts from the real purpose of your site, and often makes it slow and frustrating to use—an instant click-off.
Here’s what your business website really is for you, when you allow me to partner with you to make it happen (and what I do specifically):
Your Digital Storefront
Website Construction and Management
- I register your web domain
- I build your website, incorporating your logo and other media
- I create an email mailbox for you on your domain
- I keep it up to date, according to what you want to display on the site, following all the best practices
Digital Word-of-Mouth
Review Collection and Display
- I set up a review management service
- I import reviews of your business from the most popular third-party review websites
- I plug them into your website and pick the best ones to highlight on the front page
- I create a review portal to collect new reviews from your customers
- I create a review creation link and a QR code for you to put on your business cards, receipts, invoices, etc.
- I keep the best and freshest reviews displayed on your site
- I continuously manage all of this to ensure fresh reviews are always coming in and on display
Making You Easy to Find
Search Engine Optimization (SEO)
- I submit your website to Google Search Console to quickly establish your site’s legitimacy and existence with Google
- I research local keywords that your business can rank for on Google
- I build web pages on your site around those keywords and monitor their performance
- I commission one blog post per month related to your industry to boost your site’s rankings (you can also write these if you wish; it can improve confidence in your services)
- I work to get backlinks from other locally authoritative websites to boost your site’s rankings
- I submit your business name, address, and phone number (NAP) info to the popular and relevant directories (like Yellow Pages, Angi, and Yelp) for a higher online surface area
- I continuously monitor the performance of your site and keep its SEO up to date, compounding the effects every month
When a person is looking online for your services in your area, they have high intent. SEO is important to make sure your site shows up higher in the search results, greatly improving the chance that your site is the one they click, converting them into a high-intent lead. An easy close over the phone. If your site doesn’t make the first page, you will get very little traffic from search engines. Your site will perform better with SEO than without, guaranteed.
Keep in mind that SEO can take months to work. It’s a long term game that pays off in the long term, regularly generating high-intent leads from organic search engine traffic. Leads which don’t require you to do an ounce of advertising to capture. Think about it like planting a tree; you plant the seed, but you don’t see any growth until it sprouts from the earth. Then you tend to it until it’s big enough to stand on its own. Then it bears fruit that you can enjoy for as long as it stands. Then you prune it year after year to keep it healthy. A tree may take years, but effective SEO only takes months. Just don’t quit on it before it’s of fruit-bearing maturity.
