Category: Uncategorized
-
1. Introduction 1.1 The Power of Online Reviews Word-of-mouth is the gold standard of local business reputation and growth. In this day and age, word-of-mouth is going more and more digital. Instead of asking neighbors for recommendations, most customers now turn to online reviews to decide where to eat, which plumber to call, or which…
-
Introduction When people search for a local business online—whether they need a plumber, a dog groomer, or a dental clinic—they’re often presented with a mix of map results, review sites, and business directories. Behind the scenes, one of the key factors that determines which businesses show up at the top of those search results is…
-
Introduction Copywriting is the art and science of using words to persuade. It isn’t just about writing well; it’s about writing with purpose. Whether you’re trying to get someone to click a link, buy a product, sign up for a service, or change their perception, the words you choose—and how you use them—are key. In…
-
Why do some businesses seem to effortlessly attract customers, while others with equally good products or services struggle to stand out? The answer often lies in how well they tap into the way people actually make decisions — which, as it turns out, isn’t always as logical or deliberate as we like to believe. If…
-
For local businesses, showing up where your customers are searching is everything — and more often than not, that means appearing in Google’s Map Pack. This coveted section of search results, which highlights a handful of businesses alongside a map, can drive significant traffic, calls, and foot traffic to your business. At the heart of…
-
For local businesses, visibility in search results is essential as customers regularly use search engines like Google to find nearby services. Effective local SEO relies on targeting relevant keywords through thorough research and competitor analysis to enhance online presence and attract local customers ready to convert.
-
If you care about growing your website’s visibility, you’ve probably heard that backlinks are important — and that’s still true today. Backlinks remain one of the strongest signals search engines use to assess your site’s authority and relevance. But not all links are created equal. In this guide, I’ll walk you through what makes a…
-
Introduction First, let’s answer the question, “What is a landing page?” A landing page is a page on your website that is dedicated to being the first page a visitor lands on regarding any of your offerings. It’s a silent sales associate that sells the visitor on your offering, whether they arrive through Google search,…
-
Introduction For location-based businesses — from restaurants and plumbers to law firms and boutiques — visibility in your local market is everything. When potential customers in your area search for the products or services you offer, you want your business to appear front and center. That’s where local SEO comes in. Unlike traditional SEO, which…
